Friday, 11 May 2012

Motivation

Copywriters are cynical. We don't read inspirational books and we very rarely enjoy a motivational speaker. Unless of course it's someone we admire. Like someone, anyone, who has actually done something with their lives and not some "I am a professional motivational person" dot com.

So why subject us to this sort of torture? We can tell you why.
1) To see how good we are at pretending to listen. At which we are very good, just ask any art director or strategist.
2) To see how quickly one of us can make a weapon out of a chair.
3) To see us spontaneously combust. 

Advertising is not always fun and games kids. Sometimes, it's smothered in cheese and served with an extra large ego. 
Now if you want to work at this motivational agency, then come on, make a big Y with your hands and scream YES! Just like that guy Mike Lipkin. 
Go team. And vomit.